THE CHALLENGE

Following Joystick’s acquisition by Incubeta, I joined the global marketing team to help turn three distinct agency brands, spanning creative, media, and technology, into one compelling story. No small task.

Once the new brand launched, I led the US rollout and supported ongoing creative marketing, translating the positioning into content, case studies, and sales materials that teams around the world could put to work.

Work included:

• Discovery & competitive

• Positioning & branding

• Content

• Brand integration

• Capabilities Decks