Digital.

Dewar’s Individualism Site.

We collaborated with Dewar's to launch their inaugural User-Generated Content (UGC) website. Drawing inspiration from Dewar's iconic advertising campaign starring Tommy Dewar and his memorable 'Dewarisms,' we invited visitors to the site to craft their own 'Individualisms.' Visitors of the site could submit their ‘Individualism’ to be featured on the site, send it to a friend and create their own desktop background.