Interactive Installation.

IBM Game Changer Interactive Wall @ U.S. Open.

IBM’s work behind the scenes of the tournament provides a treasure trove of data that can be used to provide information and value to the fans. We used this data to create an immersive interactive data wall.

Visitors were able to follow a constant stream of real-time data from a wide range of on and off-court event activity. Each data feed will be visualized in entertaining and informative experience modules that can be enjoyed by active participants as well as casual observers.